Commercial

We work with commercial companies selling to select customers in defense, national security, and government with strategic advisory and project implementation that will unlock value and future growth opportunities.

The technology and commercial landscape for defense, national security, and government customers will look very different within the next few years. We help commercial companies be better prepared and better positioned for future challenges. From consolidating market position to developing a market strategy for a new brand, product, or technology, we help to deliver more powerful outcomes.

Unlocking Value

Strategy Formulation + Strategic Planning

We understand the need to prioritize strategic investments to achieve short-term needs and long-term goals. With thorough human-led, data-driven analysis, we help clients plan for the future and stay ahead by developing strategy at the corporate, business unit, or product levels; vision, guiding principles, and strategic imperatives; strategic goals and KPI metrics; and; execution roadmaps.

Partnership Analysis + Integration

Strategic partnerships are becoming more critical for government and commercial leaders today than traditional growth strategies. By exploiting synergies, strategic partnerships can unlock value, create new opportunities and drive higher performance in unique ways. We help clients analyze and build stronger partnerships genuinely integrated into strategy and long-term goals.

Top-Line Growth

Market, Sector + Competitor Analysis

Our robust analyses illuminate key trends, factors and value drivers together with economic and political risks. We combine quantitative and qualitative assessments of markets and segments in terms of size, value and growth potential. We highlight key patterns, value drivers and competitors as well as factors such barriers to entry, regulatory issues and future outlooks.

Marketing Communications

Whether the challenge is market entry or expansion, our data-driven marketing solutions will drive top-line growth and customer loyalty through action-focused, integrated, and often disruptive campaigns. Our approach focuses on deepening engagement with customers in defense, national security, and government markets to raise awareness and influence spending decisions more powerfully.

Events + Activities

Corporate Events

Every corporate event must be unique to have a lasting impact. We take the vision for a corporate event across various formats and bring it to reality. We develop event concepts aligned with client objectives, build an execution plan, and project manage the complete event cycle. From pre-event planning to venue and vendor management, on-site operations, and media relations, our expertise and network of service providers across the events industry help deliver events with powerful effects.

Tradeshow Management​

International tradeshow participation is complex and can stretch operational resources for even the largest organizations. We manage tradeshow activities end-to-end, developing concepts aligned with client objectives and budgets. Our team brings experience in turning a client’s vision into reality, taking charge of contractor selection and negotiations, logistics, set-up, breakdown, and administrative tasks as a one-window service partner.  

Early-Stage + Launch

Investor + Business Matchmaking

We bring early-stage technology companies focusing on the defense, national security, and government markets face-to-face with private investors. Our investor network is passionate about high-growth potential companies with entrepreneurs and teams that can take ideas from proof of concept to scale. We can also support new market entrants to identify and connect with commercial partners and customers at senior levels with meetings that can unlock strategic new opportunities.

Quick Launch Business Operations

New-to-market companies can struggle to find the starting point for setting up a local presence in the UAE efficiently and cost-effectively, from business formation and licensing affairs to lease and managed services. With a dedicated coordination team and network of trusted local service providers, we will simplify and accelerate the end-to-end process of setting up a branch or satellite office, allowing our clients to focus on more crucial activities to relating to business development and unlocking future growth.